Digital Marketing Overview

What is it?

In simple words digital marketing as its name signifies is marketing over the internet through various digital devices. Marketing all over the world is getting dependent on digital technology for reaching market segments, conducting market research through web analytics, managing content and so on no matter what industry it is.

As this dependence continues to grow, it is likely that new skill sets will take birth leading to the requirement of more marketing and technical knowledge among the professionals and finally more jobs.

What is
Digital Marketing Overview?

Definition

When all or some of the marketing activities like advertising, promotion, branding, creating utility, value proposition, etc. are done over the internet using digital devices like laptops, palmtops, tablets, etc., it is called Digital Marketing.

Process

Digital Marketing consists of a 6 step process

Visibility
Bringing targeted traffic
Engagement
Lead Generation
Measurement
Retention

Benefits

This being the first module in the training program, it emphasizes on building the basics of digital marketing starting from the scratch. This module will help you build strong fundamentals that would further help you in the advanced practical sessions.

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Digital Marketing Overview
Training Process

Step 1

Understanding marketing and its overview

Step 2

What is digital marketing?

Step 3

Post that you understand the 6 step digital marketing process

Step 4

Advantages of digital marketing over traditional marketing

After Learning Digital Marketing
Overview, You will be capable to

UNDERSTAND

You would be able to grasp all the fundamentals of digital marketing, which would enhance your knowledge about marketing and further provide useful insights about how to proceed with digital marketing from the scratch.

PLAN

After understanding the basics, you would be able to plan out your business model all by yourself. You will learn the building blocks of digital marketing and how to proceed with marketing research while starting a new business.

IMPLEMENT

A good plan leads to systemized implementation. After you have made a business plan, the next step would be implementing the same. This module will provide you knowledge

What are our awesome trainees say about us...?

Aditya Agarwal

The over all experience was some what good. The trainers were more than awesome but miss management in class rescheduling & mismanaged class topics were the drawbacks.A few improvements should make DSIM best IM institute in India.

-Aditya Agarwal
Arvinder Singh

Over all it was good experience and almost all topic in DM were touched but if some practical or live example were shared it could have been excellent. Thanks DSIM.

-Arvinder Singh
Arun kumar

DSIM is a good place to learn internet marketing. The course content is too good. I have enjoyed the course and learn lots. Thanks to Kunal, who allowed us to sit in different class to solve our queries. Thank a lot.

-Arun kumar
Divya

I am from a digital marketing background & DSIM have definitely helped me in joining all the dots. Now I know all the tools & it has helped me professionally & personally to grow more in this space.

-Divya
Himanshu Gandhi

Over all experience is good. Trainers are good. The course helped me to understand digital marketing and how I can grow my business & in future I can treat this as my primary business. Thank you & all the best!!! DSIM..

-Himanshu Gandhi
Richa Grover

Now I know the tactics of digital marketing and which is why I have been selected in Elitify at a better position with a better remuneration. My dreams turned into reality after I learned digital marketing.

-Richa Grover
Dhawal Monga

Instructors are really awesome, younger and persistent. They assisted me expertly and they always cultivated & cherished my passion for Digital Marketing. Without DSIM I would not have a job that I love.

-Dhawal Monga
Jatin Gulani

It gave me having a holistic knowledge in digital marketing and an alternate revenue making options & deeper insights on the digital world that I can utilize at my current work.

-Jatin Gulani
Sarthak Rawal

Now I know the tactics of digital marketing and which is why I have been selected in Elitify at a better position with a better remuneration. My dreams turned into reality after I learned digital marketing.

-Sarthak Rawal
Aarohan

Now I know the tactics of digital marketing and which is why I have been selected in Elitify at a better position with a better remuneration. My dreams turned into reality after I learned digital marketing.

-Aarohan

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Top 5 Queries

CAN YOU ASSURE ME THAT I WOULD GET A JOB ?

Yes, we do provide job assurance. We line-up interviews for our trainees who are looking for job.

WHAT TYPE OF DEGREE/DIPLOMA WILL YOU PROVIDE ME ?

We provide industry recognised certification in digital marketing recognized all over India in any industry.

CAN I PAY IN INSTALMENTS ?

Of course, you can pay in two easy instalments

WHAT IF I MISS CLASSES ?

Missed Class, not a problem at all. Yes, we do provide 12hrs free back-up classes.

WHAT IS THE AVERAGE STARTING PAY PACKAGE ?

The average package for complete digital marketing profile is 3.20 lpa.

DIGITAL MARKETING - OVERVIEW AND BASICS