YouTube Introduces Vertical Video Ads

Google is introducing vertical video ads on YouTube for TrueView and Universal App campaigns.

The company says globally, more than 70% of YouTube watch time happens on mobile devices.

It provides a more seamless mobile experience for viewers; YouTube now has an advertising solution that’s personalized to fit vertical videos.

“Vertical video ads provide a big, beautiful canvas to deliver your message on mobile and allow engagement with your customers in a way that fits their viewing preferences. And, they’re a great way to complement horizontal videos – we recommend adding both vertical and horizontal video assets to the same campaign for maximum Brand Lift impact.”

Supported aspect ratios are:

Landscape: 16:9
Vertical: 9:16
Square: 1:1

In testing, the major brand vertical video ads result- a 33% lift in brand awareness and a nearly 12% lift in consideration.

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