Google is launching the TV screen device types for video ads that will let advertisers find engaged, valuable audiences watching YouTube on connected TVs.

The new TV screen device types join computers, mobile phones and tablets in Google Ads and Display & Video 360, so you can modify your campaigns for connected TVs.

With a dedicated range of device type for TV screens, advertisers can use different creative or setting a specific device bid adjustment for ads on TV screens to help you determine the impact of these ads within your overall mix.

Advertisers can set device targeting for video campaigns by following the steps:
  • Sign in to Google Ads
  • Click Campaigns in the Page menu
  • Select a video campaign
  • Click “Devices” in the Page menu
  • Wait over the device type you want to target
  • Click the pencil icon in the Bid adj. column
  • Select Increase or Decrease from the drop down
  • Enter the percentage you want to adjust targeting by
  • Click Save

“We’ve already seen that people react positively to ads on the TV screen – based on Ipsos Lab Experiments, YouTube ads shown on TV drove a significant lift in ad recall and purchase intent, with an average lift of 47% and 35%respectively.”

Ads will be displayed on devices that stream TV content such as smart TVs, video game consoles, and devices like Chromecast and Apple TV as of today.

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