It was revealed in a recent research on mobile media consumption that 68% i.e. more than two-thirds of global mobile users have spent money via their mobile phone over the last year. The study also reveals that 83% of the global mobile users are planning to make purchase through mobile phones in the next 12 months, which is a 15% increase on current levels.
The study also found that mobile devices are becoming integral part of people’s life and that trust and reliance on mobile devices has increased significantly in last few years, which is expected to have a big impact on mobile commerce in 2014.
A ‘mobile-first’ world
According to the report 60% of global mobile web users now use mobile as their primary or the only means of going online. Besides, with 61% of mobile web users using their mobile while watching TV, for activities such as social networking and text messages, there is also a rise in multi-screening.
The purchase decision
48% of respondents worldwide believe that mobile is a key media that impacts purchasing decisions and that it is not just important for being social or remain connected. People are using mobile for multipurpose activities such as shopping, paying bills apart from getting social and remaining connected.
The mobile content
The way mobile content is gaining similar importance as TV, the consumer behavior across the entire purchasing lifecycle is getting impacted by mobile advertising whether it is about small day-to-day purchases or bigger purchases, like cars.
[useful_banner_manager banners=24 count=1]
Afterword
The way more and more shoppers are going mobile, it has become crucial for businesses to focus more on mobile while creating a marketing strategy and try providing the best experience even to mobile users.
[useful_banner_manager banners=15 count=1]
Digital Marketing Training Program
For working professionals & entrepreneurs
Learn how to market a business online just like experts & agencies do it. Learn from real practitioners not just trainers.
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
