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In-stream video ads have arrived on Twitter portraying its continuous focus on Video Monetization.

On Tuesday, Twitter declared that they’re taking off in-stream video ads to help advertisers reach their target audience in an extremely engaged setting. The update is viewed as a push to capitalize on the video trend and generate business around Twitter’s video offerings.

“It should come as no surprise that consumers are watching more video on their mobile devices than ever. What you may not know is that video impressions on Twitter grew significantly from Q3 to Q4 2016 as Twitter is fast becoming the place for people to tune in and watch what’s happening,” as per the official release by Twitter.

Now, brands can keep running In-Stream Video Ads to align with videos, highlights clips and live streams, from Amplify partners, including top TV networks, major sports leagues, major publishing houses and magazines, and professional news outlets. These ads can be run as pre-roll and mid-roll ads to match up with the content that the users are consuming. Other video ad options on Twitter include Promoted Videos and sponsorships of Amplify content.

Here, Twitter additionally released some exciting data from Nielsen Brand Effect studies. The data showed that users that saw an ad on Twitter were 50 percent more inclined to know about the advertiser’s brand, and 14 percent had more great sentiments towards the brand.

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Twitter is improving video experiences even better for consumers, publishers, and advertisers and so is putting resources into the video seeing the background through updates to its platform, content development, and video ad solutions.

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