Twitter dsim

Twitter advertisers now will focus more towards data and stats to measure how their video clips are performing on the micro-blogging site.

Twitter and the video company Innovid have announced a partnership that gives Amplify advertisers—Twitter’s premium offering that runs preroll ads before video clips from 300 media partners including AOL, BuzzFeed and ESPN—viewability stats and numbers about who is watching their ads. Amplify is a revenue-sharing program that splits ad money between content creators and Twitter.

By plugging into Twitter’s API, Innovid’s clients—which include Disney, Mondelez and Toyota—will have access to stats and an option to run their promos as Amplify clips.

Last year, Twitter rolled out auto-play video and viewability standards based on clips being 100 percent in view for at least three seconds. The site also offers MRC-vetted stats, which count a view as two seconds with 50 percent of the player in view. Both numbers will be available to Innovid’s clients.

Video remains a big focus for Twitter in winning over advertisers. Earlier this month, Twitter rolled out a new product called Promoted Tweet Carousel that links together multiple videos and photos into one ad unit.
[su_box title=”More From DSIM” box_color=”#c7c7c7″ title_color=”#000000″ radius=”5″]1) CASE STUDY: How GrabOn started with 6 interns became India’s leading Couponic platform?

2) STARTUP: How Bucker integrated 15 apps in its single interface and has grown to 20,000 user base in just six months?

3)ADWORDS: Google AdWords Updates in 2016[/su_box]

leaficon
Advanced
Digital Marketing Training Program
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

Watch Demo

DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.