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Twitter on Wednesday rolled out a button for websites that will allow visitors to send private messages to the individuals or companies behind those sites.

The addition of the Message button for websites is likely aimed at encouraging Twitter users to send direct messages to businesses, rather than tweeting businesses or sending tweets with businesses’ Twitter handles included.

For years Twitter and Facebook have been trying to one-up each other *the* place online for people to publicly contact businesses. Over the past year that rivalry has moved to the private messaging realm, with Facebook turning to Messenger and Twitter turning to its direct messaging feature.

Now, four months after Facebook rolled out links businesses could put on their sites, ads (anywhere really) that people can click on to contact a business through Messenger, Twitter is rolling out a button businesses can put on their sites that people can click on to direct message a business through Twitter.

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