According to the eBay Census 2014 research, which is based on analysis of all transactions by Indians on eBay between January 2013 and June 2014, these are tier-II and tier-III cities that are contributing significantly to growth of e-commerce in India. Otherwise, till now we all were carrying the general perception that these are the metropolises that have pushed this growth above.

Based on the actual transactions, it was found that there are almost 3,133 tier-II & III cities, and 1,233 rural hubs, that are getting onto the ecommerce bandwagon, apart from the 10 metro cities where e-commerce has seen footing.

The market research conducted by EBay covers trends in online buying, selling and exporting across all the 28 states and seven Union Territories for the given period of time , and export trends in 206 countries across the globe.

“E-commerce in India has seen a significant upsurge in the number of people shopping online, with its penetration into 4,556 hubs!”

     –eBay India

The top 10 rural hubs for e-commerce in India include:

• Guntur and Tada in Andhra Pradesh
• Karthikappally in Kerala
• Ghattia in Madhya Pradesh
• Chorayasi in Gujarat
• Budgam in Jammu & Kashmir
• Cachar in Assam are also among these.

With maximum number of mobile phones and accessories sold, Delhi topped the chart as the number one e-commerce hub, followed by Maharashtra, Tamil Nadu, Rajasthan and Karnataka.

Not just that followed by Mumbai, Jaipur, Bengaluru and Chennai, Delhi was first among cities as well.

“Bengaluru gained a position due to higher sales on electronic items like laptops, tablets and cameras,” the report said.

Talking about the lifestyle segment that remained one of the hottest categories for buyers, female buyers were found to fuel the e-commerce growth to a great extent.

“Customers have been shopping more for products in the lifestyle category, with women shoppers in the country being prominent contributors to the category,” the report said.

“The lifestyle category has increased its share in the pie to 45 per cent, trailing the electronics category by just two per cent now as compared to seven per cent in the previous census.”

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The use of mobile phones is fuelling e-commerce in India by allowing internet access to people in rural and semi-rural areas as well. In fact, 43% of traffic eBay got during the survey period came through mobile devices.

Source: Business Standard

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