Scope of Digital Marketing

Technology now plays a bigger role in business than ever before.

It has essentially disrupted all commercial industries on a global basis.

It has become practically impossible for a business to be rigid and to remain in its comfort zone.

Businesses must learn to adapt to such trouble rather than relying solely on tried-and-tested methods to survive and grow in these times of uncertainty and change.

Take the development and scope of digital marketing in India as an example.

The vast majority of people on the planet now use social media to consume a lot of stuff. As a result, digital marketing is becoming much more prevalent in India.

More than 67% of Indians are predicted to utilize social media platforms by the end of 2025 actively.

For digital marketing campaigns to be successful, interaction with potential clients via mobile devices has become essential.

Today, digital marketing has become a crucial strategy for creating a powerful online presence.

Small businesses, startups, and even well-known brands use digital marketing services to reach a wider audience.

The future scope looks bright for digital marketing, but there are certain skills you need to conduct digital marketing successfully.

Before we dive deep into the scope of digital marketing, let us first understand what exactly digital marketing is.

What is Digital Marketing?

Digital marketing is, to put it simply, a marketing technique that aids in the more effective promotion of goods and services.

The use of SEO, Paid Ads, Social Media, and Email Marketing are some of the ways you can market digitally.

Digital marketing can benefit from many classic marketing ideas. It’s interesting to see how the field of digital marketing is expanding due to ongoing change.

The secret to effective digital marketing is developing stronger marketing plans that support company expansion.

An excellent digital marketer is aware of the kind of content that would work best for their customers and drive the most traffic to their website.

Scope of Digital Marketing in India

Each year, as more businesses enter the market and new technology develops, the trends in digital marketing change. Here are some trends that will continue to influence this market in 2023.

1. Interactive Content

Although interactive content is nothing new, it is now more popular than ever as a powerful marketing tool.

They not only expand a potential customer’s interaction with your business but they also give you more data to collect and use to improve your digital marketing approach.

Contests, polls, surveys, and even games could be considered interactive content from the standpoint of extending the reach of digital marketing.

Increasing user interaction with your brand also contributes to the overarching objective of better customization.

Social Media Marketing is one of the trendiest modes of putting out interactive content.

The social media marketing strategy has grown and will continue to have a massive influence on the digital marketing world.

2. Artificial Intelligence

Digital marketers may more effectively evaluate user data with the help of artificial intelligence (AI) to further tailor the client journey. 

Businesses may now learn a lot about their customers and the best ways to target them, thanks to AI.

Additionally, AI offers users a more individualized experience by offering them specialized support throughout the entire purchasing process.

Businesses can provide this level of customer service by programmatically delivering adverts to specific audiences.

Businesses can provide this level of customer service by programmatically delivering adverts to specific audiences.

The ROI of your marketing campaigns can be readily increased by utilizing AI tools like CRM, social data, and robotic analytics.

To ensure you reach your target audience at the correct time, tailor your sales communications using email artificial intelligence apps.

3. Impact of Social Media Influencers

To strengthen their brands, advertisers across all industries are collaborating with social media influencers.

This is proven to be a successful digital marketing tactic, partly because customers are more likely to believe reviews from other customers than advertisements from firms.

By 2023 and beyond, more businesses should start utilizing these influencers to boost sales.

As consumers have become comparatively tired of celebrity endorsements, expect to see less of them in the future.

The preference now is for influencers more closely related to the product. 

One of the finest examples in recent times is Virat Kohli endorsing Phillips Beard Trimmer as he is known for a well-kept and aesthetic-looking beard.

4. Video Content is the Future

As digital marketers take advantage of people’s limited attention spans and preference for watching content rather than reading it, the video will continue to be a top approach in 2023.

According to TRAI figures issued in January of this year, there are now over 1 billion mobile phone subscribers in India.

The most popular video platform in the nation, YouTube, reports that mobile devices account for 55% of video viewing in India.

Search Engine Optimization for images and videos is one trend to be on the lookout for.

In most cases, individuals enter keywords about a specific image or video, although this can be tiresome.

More and more individuals are becoming aware of the ability to use fresh or current photographs to do web searches for similar images.

This significantly broadens the application of digital marketing. Advertisers can make it simpler for potential consumers to locate them by adopting techniques like adding pertinent keywords to the titles of their photos and videos, providing alt text in image descriptions, and other similar techniques.

5. Omni Channel Marketing

While consumers today expect all businesses to at least have a website, it is ideal to use a range of media to seamlessly engage your target market. This strategy, often known as “omnichannel” marketing, eliminates any constraints or “silos” that various media may impose. 

For instance, a product that is marketed on television should also have a mobile- and desktop-friendly web tie-in.

The concept is that customers can learn about and interact with your product (or service) through a variety of media both before and after they make a purchase. The experience could suffer and a sale could be lost if the transition between these several platforms is not seamless.

6. Analytics is Crucial

Analytics’ significance in digital marketing lies in their capacity to identify data that casual observers would otherwise overlook.

The ability to recognize patterns is at the core of data analytics. Modern digital marketing strategies make use of big data, which is a vast collection of data from numerous sources.

This data is processed by analytics to give a business useful information.

For instance, after publishing a piece of content, marketers will assess its effectiveness a few weeks later.

Although this is undoubtedly useful, real-time statistics are starting to change the landscape of digital marketing.

Real-time analysis enables marketers to target more specific segments of customers and react to their behavior much more swiftly.

Target marketing is another instance of how analytics supports business judgment.

A company can begin creating a community by creating rich, educational content that speaks to the fundamental beliefs of its target consumer group.

The business gathers data about each user when they access the content. It can then create profiles for every member of its community, which will enable it to better its advertising.

Scope of Career in Digital Marketing

A digital marketing career is one of the most sought-after careers in today’s modern world.

Digital marketing professionals in India make an average of Rs 4,00,000 per year.

For trainees and new hires, the realistic compensation range for digital marketing practitioners is between Rs 1,20,000 and Rs 3,00,000.

Depending on the candidate’s technical proficiency and skill set, the wage increase can range from 25% to 75% annually as they gain expertise in the industry.

According to business standards, the majority of candidates with two or more years of experience are eligible for salaries ranging from Rs 3,60,000 to Rs 6,00,000 in India.

The salary and scope depend on various available roles in the digital marketing industry. Some of them are:

Career Options in Digital Marketing

Some of the job roles in digital marketing are:

1. Digital Marketing Manager

The job of a digital marketing manager includes managing a brand’s entire online presence, developing strategies, driving traffic, utilizing every digital channel to promote a product or service in order to achieve an increase in traffic and sales while minimizing marketing expenses, and managing all of the different profiles.

This position reports to the vice president or head of a company’s digital marketing department.

Briefly said, they are the department head or boss of the digital marketing division of a business.

Reaching this position, which is the objective of any professional pursuing a career in digital marketing in India, requires at least five years of experience and certain certifications.

Average Salary: Rs. 5,00,000 – Rs. 12,00,000 per annum.

2. Search Engine Optimization Analyst/Expert

By raising your website’s position in Google search results, SEO specialists are in charge of driving traffic to your website.

They make certain that your website is mobile-friendly, crawler-friendly, and optimized for search engines.

Additionally, search engines often alter their SEO algorithms. To get good results, one must stay current on the newest trends and search engine optimization algorithm modifications.

You can take on online jobs as well as freelancing work. For those seeking a successful digital marketing profession in India, SEO is the finest employment option.

Average Salary: Rs. 2,20,000 – Rs. 8,00,000 per annum.

3. Social Media Expert/Manager

For a company/service or agency, a social media manager is in charge of managing the digital presence of the company across social media platforms like Facebook, Instagram, Twitter, and Pinterest.

The responsibilities of a social media marketer include creating material that is in line with the plan, distributing it on social media platforms, and maximising some KPIs like engagement rate, impression, and reach.

They pay close attention to social media and take notice of its trends. They frequently collaborate with the content and graphics team.

The only prerequisites for this digital marketing job are solid social media platform knowledge and a creative mindset.

Average Salary: Rs. 3,00,000 – Rs. 12,00,000 per annum.

4. Search Engine Marketing/PPC Expert

Paid advertisements are displayed on search engines and display networks as part of the job of search engine marketing specialists or PPC experts.

Additionally, it is their responsibility to present you with relevant or helpful advertisements.

These profiles are in great demand because they produce a lot of leads for businesses.

PPC Experts are primarily responsible for managing ad groups, creating analytics and reports, optimizing landing sites, conducting keyword research for ad copy, and working with the creative team on ad copy and images.

For people with an analytical mindset, SEM is a good digital marketing job option.

Average Salary: Rs. 2,50,000 – Rs. 6,00,000 per annum.

5. Content Marketer and Writer

The content writer profile in a digital marketing profession in India is the perfect fit for you if you have a talent for writing.

Keep in mind that writing on the web differs from writing an essay or a book.

A content marketer is tasked with producing trending, optimized material and managing it across several platforms, including blogs, videos, email newsletters, social media, PR, copywriting, guest posts, working with the SEO team, conducting keyword research, etc.

Additionally, you have the option of working contract or freelancing.

Due to the sudden growth in demand for content, content marketing, and writing profile is in high demand.

Good language skills and inventiveness in thought processes are the only requirements for this profile.

Average Salary: Rs. 3,00,000 – Rs. 6,00,000 per annum.

6. Web Designer/Developer

Website coding, design, and upkeep are the duties of a web developer or web designer.

In other words, you could argue that these are the folks responsible for the amazing websites you visit online.

It is necessary to have prior knowledge of programming languages like JavaScript, HTML, CSS, PHP,.NET, and CMS like WordPress and Magento.

You have the option of working independently or on a project basis.

Average Salary: Rs. 3,00,000 – Rs. 10,00,000 per annum.

7. Email Marketing Specialist

A marketer that specializes in establishing email lists, producing emails, and nurturing leads through written interactions is known as an email marketing specialist.

Many businesses advertise hiring for the position of Email Marketer under various job titles such as Lead Email Content Marketer, Digital Content Writer (Email), and E-mail Marketing Manager.

Final Thoughts on the Scope of Digital Marketing

The digital marketing industry is growing with every passing minute. Apart from being a good career, digital marketing also serves as one of the job opportunities for the future.

There are various digital marketing jobs out there, but if you want to succeed in 2023, you’ll need to have a firm grasp of all the digital marketing skills that fall under the umbrella of digital marketing.

A digital marketing certification can assist you in gaining an advantage over other competitors. To learn digital marketing the best method is to enroll in one of the digital marketing courses in India and enhance your career opportunities.


1. Is there any scope for digital marketing?

While TV is still a popular form of promotion for many organizations, digital marketing enables businesses to connect with customers across the world online. Naturally, since digital marketing initiatives continue to expand quickly, there are more employment available in the sector and hence the scope of digital marketing is immense.

2. How much does a digital marketer earn in India?

The majority of candidates with two or more years of experience are qualified for salaries ranging from Rs 3,60,000 to Rs 6,00,000. This is in accordance with business standards.

3. Which industry needs digital marketing?

The field of digital marketing is expanding quickly, and it needs a talented and committed workforce. Travel, automotive, food and beverage, and health care are some of the sectors that require digital marketing the most. Businesses can create strategies that address the needs of various industries by understanding what they require for success.

4. What is the career scope of digital marketing?

Some of the career options are:

  • Video and audio production.
  • Mobile Marketing.
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Interactive Technology (like AI)
  • Social Media.
  • Email Marketing.
  • E-Commerce.

5. Who Benefits From Digital Marketing?

The list of professions seeking an online presence with high ROI includes students, business owners, stay-at-home moms, mompreneurs, brands and companies, content producers, travel planners, hotels and restaurants, and so on. This makes it appropriate for all professions and a talent that everyone needs.

Abhishek Mahendra
A spirited creative writer and marketer with more than 3 years of experience in creating engaging and informative content, he is passionate about digital marketing and keeps himself updated with the necessary information. He is well-versed in writing articles, white papers, case studies, and website content. Being a sports enthusiast, he also presents informative content in the sports domain.

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