While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 30% growth rate. But the most remarkable point is that this growth rate is not going to be stagnant in the coming years. Scope for digital marketers in India will only get bigger and better in the years to come. You might feel the need to know as to why is this so and in fact there is nothing wrong in researching something before you dive into it. This is why we have done a research and have come up with some facts and figures that will help you decide the worth of digital marketing before it is too late. However, before we go ahead with anything else let’s have a sneak peek to the market scenario at present.

The market scenario

sdm 11 The world of marketing has seen a great revolution in past few years whether it is advertising, promotion or sales. Even those who were unsure of the potential of digital marketing in the last decade have now dived into this ocean of opportunities offered by the internet. Unlike, television marketing when your target audiences were reached only during the prime time, digital marketing allows you to connect with your customer almost anytime and the entire credit goes to the internet and mobile devices. The way people are getting smartphones and tablets for anything and everything, it is apparent that demand for digital marketers will only increase in the coming the time.

Internet & Mobile– Some Facts and Figures

sdm 21 As per a recent study, although internet penetration in India is yet to cross 16% of the population, however in absolute numbers this percentage works out to nearly 10 times the population of Australia.

According to a recent report released by IAMAI and IMRB, internet penetration in India has crossed the 200 million mark by October 2013. Besides, it is estimated that there will around 243 million internet users in the country by June 2014, leaving behind the US as the world’s second largest internet base after China.

Moreover, India has 110 million mobile internet users of which 25 million are in rural India. Of this 5 million internet users in rural India 70% access the web via mobile phones.

Not just that India with more than 82 million monthly active Facebook users spots the third position in the world after the US and Canada and it is expected that that the country will have the world’s largest Facebook population by 2016.

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The take-away

lessonS Ideally speaking, if you don’t exist is the digital world in India, you don’t exist at all. The latest trends among the people reveal that how crucial it has become for marketers to go digital and why is digital marketing bound to grow potentially.

Earlier, internet usage was confined to the metro cities only but now its burgeoning creepers have covered rural India as well. More and more people are getting inclined towards digital marketing for it seems more convenient to them. And, more inclined people are towards digital marketing, more will be the requirements for digital marketers, eventually leading to a better and happening world for both of them.

In fact, things have changed in such a way in these few years that a number of companies are planning to completely eschew promotions through TV or any other traditional media in peak festive seasons. Besides, it is evident from the facts and figures that things will only get bigger and better when it comes to digital marketing and being a part of digital worlds will help you utilize every scope it adds over the years and achieve professional satisfaction.


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