Pinterest has announced making max width promoted videos available to all advertisers following a successful beta test.
Advertisers would be given two formats to choose from when showcasing videos on Pinterest. Videos at standard width are the same size as all other Pins on Pinterest and videos at maximum width are ~4x bigger, spanning across Pinterest’s iconic two-column grid.
Recent studies about video on Pinterest show that different types of content work well on the platform. Advertisers can test these different approaches to their videos to see what works best. Both brand awareness and instructional videos perform well with people on Pinterest.4 In addition, we’ve found:
- Videos should include a logo and strong branding, ideally visible in the first few seconds. People will engage even more if products are integrated into the video.
- Instructional videos tend to generate longer watch times and people save them more.
- Keep your videos short, simple and focused on a key idea or message. 6-20 seconds is a sweet spot.
Advertisers can find this option in Ads Manager.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
