It is being said that marketers in India need to bring more focus and clarity to digital. However, before you look ahead and figure out why it is so, it’s always better to look how far you’ve come. So, let’s have a quick glance at the digital landscape in India till now.

The pace at which the digital advertising market is growing

149 If you look at the picture above, you will find that digital advertising industry has been growing quite rapidly in India in last few years, from 16.1% in 2011 to 21.6% in 2014 and it is expected that it will be around 23.4% by 2015.

How social media is growing

421 As you can see in the above picture as to how social media has been growing in India in last few years, it is evident that how effective it can be as a marketing channel.

Why invest in digital marketing

332 Some very simple but solid reasons as to why you need to invest more in digital marketing are:

• It has a wide reach
• Is target Oriented
• Measurable
• Cost-effective
• Easy to use, and
• Is Highly informative

To find out more detailed reasons as to why should you invest more in digital you can visit our article here!

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Risk Taken when you ignore digital marketing

• You miss the 24/7 world
• Competitors will obtain the advantage
• You would be missing out on a big part of your market
 213 million people in India use Internet
 According to the latest Nielson Global Online Survey, over 85% of the world’s online population has used the internet to make a purchase, which is about 875 million, up to 40% in the last two years.
 20% of Google searches by month are for local businesses and 46% of daily searches are for information on products and services.

How marketers are going to employ digital marketing

69 According to a survey that was conducted recently about 69% of marketers said they will increase their budget for mobile advertising while 70% will be increasing for social media advertising. At the same time it was found that only 13% marketers will be increasing their budget for TV advertising.

The Bottom Line

“Go digital! Uplift your business now or never!”

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