Bing ads has updated its Remarketing feature and added the ability to exclude the irrelevant audience from the advertising campaigns.
With this updated feature, now advertisers can specifically target their preferred audience. And can easily prevent the remarketing ads from being served to them.
How to exclude audience?
- Go to the ‘Audiences Tab’
- Then, click on ‘Create Association’
- Select the Ad group with which you want to associate with remarketing lists
- Then, select add exclusions
- Click on ‘Save’ for completing the Setup
Bing has provided a number of examples where excluding audience from remarketing ad campaigns will yield better results.
- The campaigns which are designed to convert free trial users into paid customers and have such customers who are not approaching the end of the free trial, those customers can be excluded from the campaign.
- Excluding existing customers from the campaigns which are designed to generate leads from the new customers can be very useful.
The new feature has already been rolled out and it will be available to all the Bing users within the coming next few weeks.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
