Facebook Stories ads are now available to all advertisers around the world.
Facebook first started testing Facebook Stories ads in May as its limited in only three countries.
Facebook stories now have 300 million daily active users across Facebook & Messenger and expanded the availability of ads in stories.
Facebook Stories ads now support every aim that’s currently available for Instagram Stories ads including:
- Reach
- Brand awareness
- Video views
- App installs
- Conversion
- Traffic
- Lead generation
Facebook’s full set of targeting and measurement capabilities is also available for stories ads across platforms.
“Advertising in stories has proven to drive valuable business outcomes. In the Ipsos survey, 62% of people said they became more interested in a brand or product after seeing it in a story. And brands testing Facebook Stories ads are already seeing results. iHeartRadio, Kettle Chips and KFC are among the advertisers who have seen brand lift from their Facebook Stories ad campaigns.”- Facebook
