msaj India’s journey on the path of economic reforms has transformed it to one of the world’s fastest growing economies. It’s large and growing and can quadruple GDP and catapult India to the league of developed economies over the next decade.

The biggest contributing factor in this growth has been the Internet. With a growth percentage of 30% in the year gone by, it is undisputedly the sector with highest growth rate in India.Jobs continue to be created, needing a skilled internet marketing workforce. We need to recognize new opportunities and prepare the supply side.


Let us take a quick look at five existing sectors in the digital marketing industry that are likely to hold us in good stead in the future in terms of employment generation and business growth:

SEO Executive


msaj 3 Brief job description:A Search Engine Optimization (SEO)

Specialist’s main role is to analyze, review and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines. An SEO Specialist will develop original content to include keyword or phrases that will increase traffic to a site.

Expected Salary for a Fresher: INR 10000 TO INR 20000

PPC Executive


msaj 4 Brief job description:
Monitoring and Analysis of PPC campaigns of various Clients.
Tracking and analysis of traffic metrics for all channels using Google Analytics.
To manage and bring in efficiencies in the PPC campaigns.
Setup and monitor traffic composition on the website(s) using google analytics
AdWords Certification preferred

Expected salary for a fresher: INR 15000 to INR 25000

Social Media Marketing Executives


msaj 5 Brief job description:
Developing online campaigns as well as designing them
Analyzing and developing paid ads on Google and Facebook etc.
Doing branding for the company on Social media platforms like Facebook, Twitter, Pinterest, Google+, LinkedIn, etc….

Expected salary for a fresher: INR 15000 to INR 25000

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Internet marketing executive/Asst. Manager


msaj 6 Brief job description:
Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns
Utilizing a range of techniques including paid search, SEO and PPC.
Managing online brand and product campaigns to raise brand awareness.
Improving the usability, design, content and conversion of the company website

Expected salary for a fresher: INR 20000 to INR 40000

Content Planner/Writer


msaj 7 Brief Job description:
Develop and implement tactics appropriate for use on the web in support of Digital Marketing. This includes the promotion of events, programs and related products on the web. Develop and implement tactics appropriate for use in social media in support of Digital Marketing.

Expected salary for a fresher: INR 15000 to INR 30000


The unemployment rate in the country during 2012-13 was estimated to be 13.3 per cent for the age group 15-29, a government report of Labor Ministry has revealed. To earn laurels in your career front, you have to be on your heels and look out for opportunities that will completely forge ahead your career.

In a nutshell, considering the opportunities in the digital marketing sector and the way digital marketing industry is booming in India at this point, it is imperative that you learn A-Z of digital marketing and become a part of the highest growing industry in India. Remember, “Opportunity knocks only once”, make the most of it while it’s still time.

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