Pinterest

Pinterest is reportedly testing its first video ads, building on the ad offering that it launched at the beginning of last year.

Promoted video pins are currently being tested with a small group of users, as well internally at Pinterest. The videos autoplay based on the user’s scrolling action, similar to the ‘cinematic pin’ ads Pinterest introduced last May – though those leveraged GIF animations rather than full video content.

The length of the video ads is still undecided, but is presumably being ironed out through these tests. Pinterest’s ad offering is still in the early stages. As it stands, ads are only available to buy in the US, and are set to launch in other locations soon.

Video has been gaining tremendous momentum, with Facebook seeing 100 million hours of video watched a day, and many brands and publishers have been capitalizing on this, as well. Pinterest is definitely in a solid position to attract advertisers with its inclusion of video ads to its paid media activations.

Last year, Pinterest launched Cinematic Pins, which move when a user scrolls by them. Apparently these will continue to be offered as well.
[su_box title=”More From DSIM” box_color=”#c7c7c7″ title_color=”#000000″ radius=”5″]1) STARTUP: How ReGlobe, a startup for selling old gadgets is helping in reducing the electronic wastes through its online platform?

2) NEWS: HDFC unveils SmartUp for all banking solutions for Startup

3) OPEN TALK: An Interview with Anuradha Bajpai, Co-Founder & CEO of Woodpie.com[/su_box]

leaficon
Advanced
Digital Marketing Training Program
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

Watch Demo

DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.