LinkedIn marketers will find three new ways to accomplish their advertising goals.
Employing Campaign Manager, advertisers can now optimize their marketing ad campaigns for the following goals-
- Brand Awareness: Boost share-of-voice throughout the top of funnel campaigns that charge by impressions.
- Website Conversions: Optimize campaigns for particular website activities, like purchases or event registrations.
- Job Applicants: Ads can now be made to augment job applications.
In addition to this update, the platform is optimizing its click pricing to align with selected goals.
If you take website visits as an example, then advertisers will only be charged for clicks that move to a landing page on their website.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
