It is true that the market trends are changing drastically, which with constantly expanding internet is impacting the way we conduct our business. There is a great shift in business strategies as they are transforming from conventional to what we call digital and that the all-so-ever technology has made the world to demand newer methods to take hold of the maximum of emerging opportunities.

The way internet service providers are trying hard and exploring all the ways that can helps them push their business more and make more money via their networks, internet is becoming crucial for all kinds of businesses especially the early stage. Young businesses should make sure that they run with the pace if they really want their business to only survive but even thrive.

In order to maintain the promising internet ecosystem of the country, there are two things that need to be ensured:

• The network neutrality
• The convention that all the internet traffic should be treated equally by service providers


The serious deleterious consequences it will have are really going to matter!

“We’ve to avoid breaking the neutrality of the net. Otherwise, it’s going to hurt entrepreneurship and will lead to really bad effects down the line!”

-Amod Malviya, CTO, Flipkart.

Taking a look to a number of young start-ups that are banking on the country’s fledgling internet infrastructure will certainly clear the concept as to how a neutral platform can bring a twist in the marketing’s tale by turning necessary to be capable of competing effectively.

“Competition can combat it, but the platforms need to be neutral!”

-Aprameya Radhakrishna, Founder & Director , TaxiForSure.

On this Mr. Malviya emphasized that carriers should never differentiate in the quality services for all forms of traffic no matter whether they are a part of different enterprise offerings.

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“The larger firms will always be capable of shelling out more money, if it comes down upon them and smaller firms will suffer,” he added.

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