1) Snapchat launch date: September 2011
2) Number of Snapchat users: 100 million daily active users
3) Percentage of Snapchat daily users that contribute content: 65%
4) Average number of photos shared on Snapchat every second: 9,000 snaps per second
5) Number of Snapchat daily video views: 8 billion
6) Percentage of Snapchat users that use it daily: 54%
7) Percentage of Male College Students that share selfies on Snapchat: 50%
8) Percentage of Female College Students that share selfies on Snapchat: 77%
9) Average amount of in-app time spent daily per Snapchat user: 30 minutes per day
10) Snapchat’s reported 2014 revenue total: $3 million
11) Snapchat’s estimated 2015 projected revenue: $50 million
12) Snapchat’s most popular feature: Stories
13) Number of Snapchat Stories viewed per day: 1 billion
14) Average number of daily stories on Snapchat Discover: 110 stories per day
15) Number of Snapchat snaps per day: 400 million
16) Percentage of Snapchat users that purchase products online: 76%
17) Reported value of Snapchat: $15 billion
18) Minimum age required to use Snapchat: 13
19) Average number of people Snapchat’s Live Stories draw daily: 20 million
20) Reported amount Snapchat paid for Looksery: $150 million
21) Amount Facebook reportedly offered to buy Snapchat for: $3 billion
