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Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can be a confounding concept to grasp. Is there even a difference between them?

It is important to understand the difference between these terms.

SEO refers to tuning your content and website to be most significant and striking to search engines.

SEM refers to a strategy that involves investing in advertising on search engine results pages (SERP).

This Infographic from DSIM will explain what are SEO and SEM? How are they different?

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