88% of B2B brands are using content marketing, 52% have reported that measuring ROI is one of their top tasks and many other brands are not measuring the effectiveness of their content marketing at all.

Content marketing is so valuable. When done right, it is a highly measurable part of your marketing strategy- you can increase brand awareness, engagement, and other results.

Here in this infographic, you’ll discover 10 ways to measure the effectiveness of your content.


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