indian-e-commerce-to-reach-worth-20-billion-by-2015-with-a-growth-of-37

A recent report generated by PTI revealed that the way ecommerce marketing is growing in India, it is expected to reach $20 billion by next year with a growth of 37%. The main reasons that support this growth are the growing internet population and increased online shoppers in the country, as per the report.

“E-commerce in India is an $11 billion market, and is estimated to reach $20 billion by 2015, growing at a CAGR of 37% over 2013-15,” Motilal Oswal Securities said in its report on e-commerce.

Some of the main growth enablers as per the research are:-

• Increase in the number of internet users
• Augmented proportion of online shoppers
• Rise in the per-shopper transaction value
• Constant flow of funds by willing investors.

The report also revealed that although online travel was dominating the e-commerce market so far but in the future, e-tailing will drive the growth. 71% of the e-commerce market in India was constituted by the online travel, followed by e-tailing with 16%. Over 2009-13, travel has grown at a CAGR of 32%.

“However, going forward, e-tailing will be the biggest growth driver, with expected CAGR of over 60% to $7 billion in 2016 from $1.7 billion in 2013. Within e-tailing, fashion is likely to be the driving segment,” it said.

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Fashion was found to be $559 million in 2013, and as per the estimation the growth in fashion e-tailing is pegged to anywhere between $3 billion and $6 billion by 2016. Moreover, the research firm also said that the heavy discount on online sales is clearly signaling about the industry’s competitive intensity.

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The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.