According to a recent report generated by PWC, India is expected to reach a mark of 15 million 4G subscribers by the year end 2015. The main reasons behind this spike up in the 4G subscriber base as per the report are:

• Superior network experience
• Competitive pricing and launch of affordable smartphones in the country

PwC India report that was shared on top trends and wish list for Indian telecom industry in 2015 also stated that the year 2015 will see multiple Indian players launching 4G on a more efficient 1,800 MHz spectrum and that the subscribers will adopt 4G enthusiastically to fulfill their need for mobile data.

“We expect 4G LTE subscribers to reach 10-15 million by December 2015 driven by competitive pricing, superior network experience and affordable smartphones.”

-PwC India

Moreover, as per the report, LTE will also become mainstream in the country.

While BSNL, Tikona, Augere and Reliance are planning to launch 4G services in 2015, Bharti Airtel and Aircel have already started 4G services in select areas in the country.

Words by PwC Leader Telecom Arpita Pal Agrawal:

“In 2015, we will witness multiple Indian players launching 4G on a more efficient 1800MHz spectrum and Indians subscribers will adopt 4G wholeheartedly to satiate their need for mobile data.”

The report also emphasized that there will be significant surge in Wi-Fi hotspots in the country not only due to the Government initiatives like the Digital India program that will make Public Wi-Fi a reality but even due to a number of initiatives taken by the private sector.

“India will see a significant spurt in Wi-Fi hotspots driven by both government ‘smart cities and ‘Digital India’ and private sector initiatives.”

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As stated by PwC, the delayed merger and acquisition (M&A) activities will result in an intense competition in the telecom industry

“With new network launches expected in 2015, rapidly growing data market will witness intense price competition and will rekindle memories of 2010 voice led price wars!”

Source: ET

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