About Stanley Kane

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Stanley Kane is one of the new independent fashion brands from UK.

Objectives

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• To add new followers on Twitter
• To engage with new & existing followers and increase brand visibility
• To create a buzz about Stanley Kane’s range of latest British fashion products by getting maximum participation from the followers
• To promote the ongoing offer of flat 45% off and drive the traffic to the website
• Reach out to fashion lovers & followers in an appealing way getting maximum exposure to the brand

Solution

• A series of 10 simple questions related to the brand and fashion in general were asked
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• Users were asked to reply with their preferred choice of option
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• Fans were asked to answer the questions with the hashtgas #StanleyKaneIndia and #Rebelinme
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• Questions related to Stanley Kane products were asked every 20 minutes
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• In the interval gap between two questions, engaging tweets were posted to encourage more and more users to interact

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Results

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• Awareness about the brand and its products was generated among new followers
• Positive interaction with recent and existing followers took place
• Enthusiasm about the new store launch was generated among users resulting in more and more users to retweet the tweets
• The number of followers on Twitter increased from 85 to 257 within a span of 4 hours

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DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.