About Penguin India

PI Penguin India is the largest English-language trade publisher in the subcontinent. Headquartered in New Delhi and founded in 1985, Penguin India today publishes across a whole range of subjects and almost all the top brands in the trade segment.


Untitled  To get registrations for Spring Fever (a 10-day book festival) 2013 events
 To increase awareness about Spring Fever by sharing details of each day’s events.
 To increase Facebook likes and engagements with user to build a conversation platform.
 To add an Event page in order to inform user in advance.


 ‘AliveNow’, a Spring Fever 2013 app, was built by social media management team on the Penguin India Facebook Fan Page. App was the Like- gate, people needed to like the page to enter the app. Fans could browse through events or register and request passes to specific events
 Keywords, Geographical targeting and other features were used on Facebook Ads to target people interested in books, author, and reading.
 Facebook Page was regularly updated about authors and events for the fans to engage about the Spring Fever.
 Sponsored stories were used to spread its Spring Fever message.
 Facebook platform was used for allowing ticket requests and event registration

[useful_banner_manager banners=24 count=1]



PIResults  More than 20,000 likes were added within the time frame of the campaign.
 Via App, 7,431 requests for passes were requested.
 Penguin got a database via app that allowed a better communication with Facebook fans about upcoming events, book launches and more.
 All events’ tickets ran out of stock as a large number of people started requesting for tickets and registering for events through Facebook.

Digital Marketing Training Program
For working professionals & entrepreneurs
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Interested In Earning Money Part Time…?


Important Links

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.