A six lettered word that means almost everything to us. A good career almost means a good life. We make our every endeavor to make it as good as possible. Even then, some of us meet our destiny while some get stuck to where we started our journey.


What is so special in them who excel in their careers?

Do they have an extra brain or some heavenly powers?

Perhaps not!

If you do a research from past or present, you will find the same things common in almost everybody and that was they identified with the need of the hour and did a smart job apart from doing a hard job.

“You know where your skills and motivation can take you. All you need is the right Path”

c 11 Coming to the point, if you are somebody who is really working hard, but results are still out of sight, then it’s the time that you discard the way you are working and start thinking about working smart.

Although, it is no shortcut to success, but then you cannot achieve success even by working like a labor who takes all pain and risks still found struggling for pennies. You have to make the right move and chose the right industry that will allow you to grow and flourish.

In recent years, only a few industries have created a buzz when it comes to growth and digital marketing industry is certainly one of them.

While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 30% growth rate. But the most remarkable point is that this growth rate is not going to be stagnant in the coming years. Scope for digital marketers in India will only get bigger and better in the years to come.

But then things getting bigger and better….30% growth and all this might sound like a hype to you until and unless you research about the market scenario and find some real facts and figures to back it up.

So before we go ahead with anything else let’s have a sneak peek to the market scenario at present.

What’s popular in the market?

c 2 The world of marketing has seen a great revolution in past few years whether it is advertising, promotion or sales. Even those who were unsure of the potential of digital marketing in the last decade have now dived into this ocean of opportunities offered by the internet.

Unlike, television marketing when your target audiences were reached only during the prime time, digital marketing allows you to connect with your customer almost anytime and the entire credit goes to the internet and mobile devices.

The way people are getting smartphones and tablets for anything and everything, it is apparent that demand for digital marketers will only increase in the coming the time.

What makes digital marketing to grow at exponential rate?

c 3 FACT#1
As per a recent study, although internet penetration in India is yet to cross 16% of the population, however in absolute numbers this percentage works out to nearly 10 times the population of Australia.

According to a recent research, internet penetration in India has crossed the 200 million mark by October 2013. Besides, it is estimated that there will around 243 million internet users in the country by June 2014, leaving behind the US as the world’s second largest internet base after China.

India has 110 million mobile internet users of which 25 million are in rural India. Of this 5 million internet users in rural India 70% access the web via mobile phones.

India with more than 82 million monthly active Facebook users, spots the third position in the world after the US and Canada and it is expected that that the country will have the world’s largest Facebook population by 2016.

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How it impacts your career growth

c 4 The latest trends among the people reveal that how crucial it has become for marketers to go digital and why digital marketing is bound to grow potentially. And because this industry is bound to grow exponentially, you being a part of it grow as well. Besides, everything is not so smooth with digital marketing, as according to a recent study, companies are unable to find right digital marketing professionals with the right digital marketing skills who could conduct various digital marketing campaigns for them. Demands are high but supply is too less. So both the ways, career growth is obvious for you.

Earlier, internet usage was confined to the metro cities only but now its burgeoning creepers have covered rural India as well. More and more people are getting inclined towards digital marketing for it seems more convenient to them. And, more inclined people are towards digital marketing, more will be the requirements for digital marketers, eventually leading to a better career growth for those who are associated with it.

In fact, things have changed in such a way in these few years that a number of companies are planning to completely eschew promotions through TV or any other traditional media in peak festive seasons. Besides, it is evident from the facts and figures that things will only get bigger and better when it comes to digital marketing and being a part of digital worlds will help you utilize every scope it adds over the years and achieve professional satisfaction.


Just a single sentence here –
“It is your career and it is you who would be making the moves as well, so do it smartly and meticulously.”


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