About Bingo!
Bingo! was launched in March 2007 with a wide range of exciting packaged salted snacks. The range includes multiple flavor variants of Potato Chips & Finger Snacks.
Objective
• Generate brand awareness and increase wide reach with the help of its Twitter campaign #CraziestPlacesToEatBingo(a 1 day activity )
Execution
• Twitter page was created and hashtag ’#CraziestPlacesToEatBingo was promoted.
• A series of illustrations were put together to imagine and gratify interesting requests.
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Results
562 Mentions – Trended in India, Trended for 24hrs in Mumbai
Total Tweets (including Retweets)– 819
Total Reach – 456,878
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Table of Contents
Table of Contents