About Bingo!
Bingo! is a brand established by one of India’s foremost private sector companies ITC , which has a market capitalization of US $ 45 billion and a turnover of US $ 7 billion. With a wide range of exciting packaged salted snacks, Bingo! was launched in March 2007.
The brand is said to be associated with youth, fun and excitement. With 4 sub-brands in its portfolio at present, each having unique values based on consumer need differentiation, Bingo! fulfils the consumers need for variety and novelty in snacks.
Objective
To increase brand engagement and reach by launching a response campaign and creating content on demand.
Approach
• An interactive campaign was launched to engage fans that invited them to share the #CraziestPlacesToEatBingo according to them.
• Interesting requests were gratified by putting together a series of illustrations.
• A Twitter campaign #CraziestPlacesToEatBingo was launched and interesting entries were responded to with live illustrations throughout the day.
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Results
Bingo! reached a mark of 4,302,968 fans on Facebook during the activity, which was a 300% increase in its reach on the social network.
Including Likes, Comments, Shares, there happened over 23,000 Interactions on the page
In just one day activity #CraziestPlacesToEatBingo:
Bingo! reached a mark of 456,878 fans on Twitter
The activity got 562 Mentions – trended in India and trended for 24hrs in Mumbai
819 Tweets were generated during the activity, including the Retweets.
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Table of Contents
Table of Contents