Watch the video case study and read on for more details:



about adidashoops “Engage high school athletes across screens to promote the new adidas Crazyquick shoe.”


• Used TV ad targeting to engage Twitter users with special content that was an extension of the adidas Crazyquick television ad campaign


• Invited basketball fans to name the moves using the hashtag #QuickAintFair in order to drive relevant conversations and drive engagement.


• Targeted Promoted Tweets to interests like basketball and used keyword targeting in timeline to get Promoted Tweets in front of an engaged audience that was already tweeting about or searching for NBA players, teams and adidas-related terms.
• Retweeted Twitter users who participated with the campaign using the hashtag.
• Rewarded fans for crafting the best names for each athlete’s moves.
• Gave the top three winning fans shout-outs via Twitter and included rich media featuring the content they submitted.








635K engagements on Twitter

59% lift in historical Promoted Tweet engagement rate

17% lift in top of mind awareness

30K new followers

19.7M impressions

[useful_banner_manager banners=24 count=1]


Words by Lia Vakoutis, Head of Digital Strategy at adidas America

“TV ad targeting allowed adidas to deliver extended, relevant content to the right audience right after they saw our TV spots. The #QuickAintFair campaign on Twitter was so successful because it drove major awareness while creating deeper engagement on the second screen than we had ever seen. Plus, we were able to own a conversation around key moments during the NBA Playoffs season.”

Digital Marketing Training Program
For working professionals & entrepreneurs
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Interested In Earning Money Part Time…?


Important Links

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.