wpid-Google-is-annoyed-by-Install-Our-App-Ads

Even Google is annoyed by “Install Our App Ads”pop-up coming while mobile search results and will penalize the sites for doing that. There’s nothing wrong with app install ads, but too often now, you click on a mobile search result, and when the site loads, a giant app install interstitial pops up that prompts you to install that site’s app. Those ads usually block all the content on the site until you look for that little small ‘x’ to click away the ad.Luckily, Google on Tuesday announced that it will soon start down-ranking sites that do this.

Starting from November 1, sites that show app install ads that hide “a significant amount of content on the transition from the search result page” will be penalized by losing their “mobile-friendly” status. This means they will likely rank lower on Google’s mobile search results pages.

Interstitial-Mobile-Ads

Safari and Chrome each have their own special version of app install banner ads, but Google says webmasters can use a different version if they’d prefer. Now, if it could push this new Mobile Friendly test to encompass all pop-up ads in mobile sites, not just ads for apps, mobile internet would be a happier place.
Google suggests that site owners can use these big full-screen interstitials later on in the browsing experience and they won’t be punished – just not directly after the search result. The company also says smaller app install banners “provide a consistent user interface for promoting an app and provide the user with the ability to control their browsing experience.”

[su_box title=”More News from DSIM:-” box_color=”#c7c7c7″ title_color=”#000000″ radius=”5″]
1) Twitter self-service ads are now available everywhere
2) Facebook launches food ordering app for restaurants but it is for its employees only
3) Facebook adds “Donate Now” button to non-profit pages and ads[/su_box]

Digital Marketing Training Program
For working professionals & entrepreneurs
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.
Watch Demo

leaficon
Advanced
Digital Marketing Training Program
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.