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Happy news for retailers!!

As Google brings a new way for them to advertise their products in image search with shoppable ads.

With this new ad format, retailers will be able to highlight numerous products in a single ad unit that will next appear among Google Images results.

This new format behaves like shoppable pins on Pinterest where different items within a photo are tagged for sale.

The shoppable ads will emerge in image search results having a “Sponsored” label along with a price tag icon.

The price tag hovering will take users to the prices of the items as well as the brand name and other information.

See the below given GIF example-

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Users can click on the product they want to visit the product page and can buy it.

Shoppable ads on Google Images are currently under trial on a small traffic percentage with select retailers.

Google to bring this ad unit to more number of categories across more retailers in the coming months.

Additionally, Google is introducing Showcase Shopping ads to image search.

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Showcase Shopping ads, which appear in regular search results, will now be displayed in image search results as well.

Google in a recent study stated that 50% of online shoppers said images of a product encouraged them to buy that product.

DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.

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