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Google is supposedly taking a shot at bringing a publishing feature similar to Snapchat Discover to its search engine.

According to a report from The Wall Street Journal, the feature is probably going to be called “Stamp” and would be based on AMP technology. Also, it would enable news publishers to build Snapchat-style stories that would live inside the company’s search engine.

That implies the feature would live on mobile, with stories that are like more stripped-down and faster-loading than stories at present seen on Snapchat Discover.

As stated by Google spokesperson to WSJ:

“Ever since the beginning of AMP we’ve constantly collaborated with publishers, and are working on many new features.”

The effort is seen as another sign of Google expanding beyond search in an attempt to remain peoples’ destination for seeking information.

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