Google announced that it will now be sending email notifications to users when business owners respond to their Google My Business (GMB) reviews.

The notification email notifies the customer of a reply to their review and contains a link to a page with the full owner response.

“When businesses respond to, or update responses to customer reviews, the customer now receives an email notification. The business’s response is published immediately and 5 minutes later, the notification is sent. This 5 minute delay allows time for the merchant to make any corrections to their response after submitting.”- Marissa Nordahl, Community Manager at Google My Business

This should be seen as a great incentive to businesses to respond to reviews- whether they’re positive or negative.


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