Google Ads-dsim

Google Ads is allowing advertisers to set conversion actions at the campaign level for video ads.

Earlier, Google Ads users were able to set conversion action at the account level for their video campaigns.

On the other hand, search and display campaigns have their default, account-level settings rather than selecting conversion actions at the campaign level. 

Now onwards, advertisers will have the same function in video campaigns.

For better understanding, a conversion action is a specific customer action that a marketer defines as being valuable, such as newsletter sign up or purchase.

These specific actions can be made a part of the “Conversion” column, which can later be used to assess performance and optimize bids.

Campaigns can be optimized for several conversion actions when they’re placed into a  “Conversion actions set.” 

Those actions can be applied throughout other campaigns that share the same marketing objective.

DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.

Leave a Comment

Your email address will not be published. Required fields are marked *