Google has updated its advertisements settings to give users a chance to mute ads they’ve seen too many times. This applies essentially to remarketing advertisements, for example, those that urge clients to purchase an item they’ve already shown interest in.

So, now users can now mute reminder ads from particular advertisers when they turn out to be too repetitive.

Another segment inside Google’s advertisements settings, called “Your reminder ads,” enables users to see who is currently retargeting them with Google display ads. From there, users can mute advertisers individually.


Let’s say you’ve walked through one too many puddles of icy slush this winter, and you finally need to replace your snow boots.

You visit Snow Boot Co.’s website, add a pair of boots to your shopping cart, but you don’t buy them because you want to keep looking around. The next time that you’re shopping online, Snow Boot Co. might show you ads that encourage you to come back to their site and buy those boots.

Reminder ads like these can be useful, but if you aren’t shopping for Snow Boot Co.’s boots anymore, then you don’t need a reminder about them. A new control within Ads Settings will enable you to mute Snow Boot Co.’s reminder ads.

When an advertiser is muted, the user will no longer see remarketing ads from them at all. It is not just a specific ad being muted in this case. Muting lasts for a limited time of 90 days, so advertisers will not be permanently blocked from remarketing to specific users.

Reminder ads can be blocked in apps and websites. In the coming months, Google will expand this to include YouTube, Search, and Gmail.

Google has additionally updated the ‘Mute This Ad’ feature to adjust across devices when logged in. At the point when an ad is muted on a user’s phone, it will also be muted on their laptop.

Going forward, ‘Mute This Ad’ will be found in more places as Google expands it to work across more apps and websites.

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