image from dsim

Google roll out a new ad extension that connects advertisers directly with users over SMS through ads in Google Search.

The purpose of introduction this ad extension is to let the prospective users to text you. This new ad extension will be similar to “call ad buttons”, for sending SMS or text messages to the advertiser.

Here is a screen shot showing the message icon in the AdWords ad unit:

image from dsim

On clicking the text messaging icon, it will consent the user to text the company that is advertising on AdWords. When users click the icon, it opens their default messaging app. It prefills the text message with the advertiser’s information.

Here is another screen shot of the ad unit: 

image from dsim

Google is now testing this tool and will keep updating as and when the tool gets live, which should be by the end of this year.

DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.