Google on Wednesday announced a new feature called “Purchase on Google” that will allow users to buy directly from the mobile ads. User will see a “buy” button in some of the promoted mobile search results and clicking on the buy option will redirect them to the page where they can buy it.

google buy button

Earlier Facebook and Pinterest also had started the feature to buy directly from the advertisements and now Google has also tried to make it easier for the customers to shop while using their site.
Pinterest had announced “Buyable pins” to buy some of the pins available on the dashboard last month and Facebook had also expanded a “buy button” to let shoppers easily purchases items advertised at the social network.

“Although we’re still in early experiments with a limited number of retailers, we see ‘Purchases on Google’ as a big step towards helping retailers drive more mobile conversions and win more customers,” Google shopping product management vice president Jonathan Alferness said in a blog post.

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