Google AdWords has rolled out a ‘Searches’ Card to let advertisers quickly act on rising search trends. The feature will help them see which words customers are using to find their business on Google.

AdWords’ new Searches card is available on the Overview page in the new experience, and appears like this:

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For example, create a new ad group and add keywords based on rising trends, or add negative keywords to exclude irrelevant searches.

So, now you can filter your keywords for superior performance using this feature of AdWords.

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