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YouTube videos are going to get more shoppable, as the company announced a new ad unit called Shopping ads.

With the introduction of this new ad tool, Google really wants advertisers to promote their products on YouTube and to allow consumers to start the purchase process directly from those videos.

So if you’re watching something on YouTube, you might start seeing an info icon on the upper right corner of the video. Clicking on the icons will bring up related Cards, including any product ads, and clicking on the ads will take you to the merchant website.

“Shoppable ads on YouTube provide an entirely new revenue stream for creators, providing another way to monetize product-focused videos. They also provide a more interactive experience for viewers, letting them shop directly from videos.

Google said they will run similarly to Shopping ads on Google Search, with an auction model, targeting based on context and audience and advertisers only need to pay when a viewer clicks through to their website.

DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
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