Google Chrome is coming with an expansion to its ad blocking efforts on July 9, 2019.

This will impact sites which are repeatedly showing disruptive ads.

An update about Chrome getting improved to block abusive ad experiences came from Google in February 2018.

Only North American and European sites were affected by the initial update.

From July 9, sites across all countries in the world will be affected.

Google follows the ‘Better Ads Standards’ when it comes to know which sites needed to be filtered on in Chrome, the feature developed by the Coalition for Better Ads.

The Better Ads Standards comprise 12 ad experiences found which research said is annoying to users.

The Coalition’s standards are going to cover all countries, which has fastened Google’s forthcoming Chrome update.

“Today, the Coalition for Better Ads announced that it is expanding their initial Better Ads Standards beyond North America and Europe to cover all countries, worldwide. Following the Coalition’s lead, beginning July 9, 2019, Chrome will expand its user protections and stop showing all ads on sites in any country that repeatedly display these disruptive ads.”

Webmasters who run display ads on their sites can employ Ad Experience Report tool to see whether they are matching Better Ads Standards.


Google reports positive results after implementing ad blocking in Chrome last year.

Google comes with positive results after implementing ad blocking in Chrome last year.

“In the U.S., Canada, and Europe, website owners have successfully been able to make changes to the ads on their sites. As of January 1, 2019, two-thirds of all publishers who were at one time non-compliant to the Better Ads Standards are now in good standing.”

The reports of Google say that till today less than 1% sites have had filtered their ads.

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