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On Wednesday, Google announced the launch of native adverts for mobile advertisers across its AdSense platform.

The new AdSense Native ads are available across three categories including in-feed, in-article and Matched content and these can be customized to the look and feel of the publisher’s mobile sites.

AdSense publishers can use any or all of these ad categories on their sites.

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AdSense Native ad format additionally offers a better user experience by slotting into content across a site and thereby providing a more attractive solution. Indeed, ads can be easily repurposed from desktop to mobile to tablet and are easy to use.

This newly launched format offers a good solution for publishers as they align with a website’s feed and tends to drive higher engagement rates compared to other display ads.

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