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Google has introduced a new format for YouTube TrueView video ads called TrueView for action. With this newly added feature, advertisers can display a call-to-action banner at the base of the video during and at the end of the video.

TrueView is the format that makes ads skippable, while for advertisers it means that they only pay when an ad gets viewed in its entirety or drives a download or purchase.

The branded banner can be tailored to a specific action goal such as “Book now,” “Get a quote,” or “Learn more” like the Mazda example from Google.

TrueView for Action can help you move your customers along the path to purchase by encouraging actions like scheduling an appointment or requesting more information.

Google says this option could be particularly useful for advertisers in “high consideration” industries, like those in financial services, automotive, or travel. It’s going to be testing this format for the rest of 2016.

DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.