Google has introduced new ways for YouTube ads that will help advertisers drive more conversions and make more money.
The new features combine the power of YouTube’s creative canvas with Google’s machine learning and measurement solutions.
Action with Ad Extensions
YouTube advertisers will able to make your video ads more actionable with a greater variety of video ad extensions.
You can now add location and form extensions to your TrueView in-stream ads.
Advertisers are exploring extra use cases that boost viewers to complete lower-funnel actions like finding the next movie showtime, downloading an app or booking a trip.
New Measurement Solutions
Google is evolving its Brand Lift solution and partnering with IRI to make it simpler for advertisers to measure and act upon upper- and lower-funnel metrics.
Advertisers will soon be able to set up Brand Lift studies directly in Google Ads or Display & Video 360 and suitably view reporting alongside other ad metrics.
YouTube’s Brand Lift introduced two new metrics:
- Lifted Users: the number of people who were influenced by your Ad
- Cost-Per-Lifted-User: to optimize your campaign’s effectiveness and cost-efficiency
YouTube is also ramping up investments in Google Measurement Partners to make sure advertisers can measure YouTube media with measurement solutions that meet severe, verified standards.
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