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Google has revealed adding a bid adjustment in AdWords clearly for calls and the adjustment informs how often call information appears in mobile search ads.

Bid adjustments for calls can be used to get call extensions to show more or less often in mobile search campaigns. It looks very likely this is the first of what Google is calling bid adjustments for “interactions”.

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Announcing the update, Google said that “For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours and other vacation add-ons during a live conversation. Raise your call bid adjustments to show call extensions more frequently and drive more of these high-value call conversions.”

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The feature is available for any campaign in the new AdWords interface.

DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.

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