Google letting its advertisers know that AdWords Express is now a part of Google Ads.
Advertisers can find AdWords Express campaigns in Google Ads as ‘Smart Campaigns’.
Earlier, AdWords Express was a separate solution as a lower maintenance option for small businesses.
Now, Smart campaigns include all the same advantages as AdWords Express campaigns, but with advanced features.
Following is the benefits-
- Advertisers can quickly and conveniently make an online ad.
- Pay only when your ad is clicked.
- Attract more consumers to your site or Google Maps listing.
- Reach customers on the desktop as well as mobile phones and tablets.
- Review the efficacy of your ads in your dashboard.
Key features available in Smart campaigns include:
- Campaigns overview
- Critical account alerts
- Verified calls
- Map Actions
- Google Analytics
- Ad scheduling
Google looks for feedback from advertisers on Smart campaigns and they can use the “Leave feedback” open that can be accessed by clicking the 3-dot icon shown in the upper right-hand side of your campaign.
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The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
