Google is updating a new look for call-only ads to make it easy for customers to call businesses directly. It will improve the user experience and drive more high-quality leads to your business.
The updated call-only ads layout shows a larger phone icon with business’s phone number at the top and business name and headlines is now sited below the phone number to make call-to-action more noticeable.
Here’s the new layout versus the previous layout example:

“On average, advertisers with the new call-only ads design have seen a 14% increase in phone calls, a 16% increase in call conversions and better cost efficiencies with an 8% decrease in overall paid clicks. The new look helps call-only ads stand out from other text ads, reducing accidental clicks from users who didn’t intend to make a call.”
All old call-only ads will automatically switch over to the new design this week and no further action is needed.
This is a great update! I’m excited to see how the new call-only ad layout will impact my campaigns. I’ll definitely be keeping an eye on the performance and see if it leads to more calls and conversions.
Thanks for sharing this information.
This is a great update from Google Ads! The new call-only ad layout looks much more visually appealing and should definitely drive more calls and conversions. It’s great to see Google focusing on improving the user experience and making it easier for businesses to connect with their customers.
I’m curious to see how this new layout will affect different industries. Will it be more effective for certain types of businesses, like local businesses or service providers?
Thanks for sharing this information.