Google Ads has released a new smart bidding strategy termed ‘Target Impression Share’, which automatically sets bids according to help achieve your Impression Share goal across all campaigns using this strategy.
Now, advertisers can set bids with the aim of having their ad showed in the following positions:
- The absolute top of the page
- Anywhere in the top of the page
- Anywhere on the Google search results page
It can also be used to show an ad in a certain percentage of qualified ad auctions. This is available either as a standard strategy in a single campaign or as a group strategy across multiple campaigns.
While using Target Impression Share, it is advisable that not to set the max CPC bid limit too low. Otherwise, it can restrict the bids and prevent the campaign from reaching your Impression Share goal.
DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.
