The social networking giant, Facebook has introduced an anonymous social app called Rooms.

The much-anticipated app will allow users to create a “room” on any topic. Not just that users can even customize their rooms with colors, icons and photos or can even change the Like button. An ongoing multimedia conversation can be created by posting text, photos and videos to a room’s feed.

The company’s objective behind this initiative is to transfer the utility of message boards to the mobile world, as informed on the app’s blog.

“A room is a feed of photos, videos, and text — not too different from the one you have on Instagram or Facebook — with a topic determined by whoever created the room,” Facebook says in the post announcing Rooms.

Embracing anonymity, the app from Facebook Creative Labs allows users to sign in with whatever name makes them feel most comfortable and proud. Users can also create different names for each room.

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As far as sharing the rooms are concerned, it can be done through invitations that look like QR codes. You need to take a picture of the invitation and then the app will scan your recent photos for the QR code and will sign you into the room.

The app however is entirely separate from Facebook and that you need not a Facebook account to use it. At the same time it also doesn’t allow users to import lists of friends.

The company has also taken care of the user’s privacy. Users can choose to keep thier rooms public or private according to their wishes. The invite codes can be posted anywhere online or share just among a select group of people. Users can even opt whether or not the room’s post can be discovered on search.

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