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With users now watching more than 100 million hours of video every day, better video metrics have become significant for marketers and businesses on Facebook.

And, so, Facebook is rolling out five changes to video metrics in Page Insights, including a couple new metrics and changing the way others are measured.


Here are the five changes made to Facebook video metrics:

1) Aggregate Minutes Viewed

A new metric

Facebook has included aggregative minutes viewed. This new metric lets you see gives you a chance to perceive how long your watchers spent observing all your videos.

Up to this point, you’ve only been able to see how many minutes viewers watched your individual videos.

2) Video Metric Benchmarks

A new metric

Facebook is additionally adding a benchmark to aggregated metrics and graphs so you can compare present and historical performance.

“Benchmarks are calculated based on the time period selected,” according to Facebook. “For example, when a publisher selects a 7 day time period for measurement, the benchmark will consist of data from the prior 7 days.

3) Aggregate Video Views

A change

Facebook is expelling aggregate 10-second video views. Now Page Insights will just show total for 3-second video views.

If you need to see stats for 10-second views for individual videos heading forward, this will at present be accessible through the Facebook Graph https://developers.facebook.com/docs/graph-apiAPI.

4) Date Range Analysis

An update

You will now have the ability to see the performance of all your Facebook videos during a specific time period. Until now, you could just see the metrics for videos uploaded during a selected time frame.

5) Sorting Options

A new metric

Here, Facebook will let you sort your top 50 videos for a selected time period. You can do this either by the total number of views or minutes viewed.

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