dsim-image

Facebook has introduced Creative Compass tool to help businesses measure the effect of Facebook ads creative.

Creative Compass will analyze ad creative by seeing at key features and place them on a scale from low impact to high impact.

Some features of an ad that will be measured include:
  • Noticeability
  • Brand Association
  • Brand Fit
  • Message Comprehension
  • Believable
  • Information Content
  • Emotional Reward
  • Call To Action

ftool

By looking at these key features, partners will help businesses understand how likely people in their audience will take action after seeing an ad.

This tool is currently being tested with select partners and plans to make it available to all partners in 2019.

Expanding Facebook Marketing Partner Ecosystem

Facebook is expanding their marketing partner ecosystem to include new experts and agencies to meet the needs of different types of businesses:

#Introducing Facebook Marketing Consultants

Facebook is testing a new program named ‘Facebook Marketing Consultants’ to connect advertisers with vetted professionals.

This new program is designed to fulfill the demand for technology implementation services such as pixel deployments, product catalog setup and dynamic ads campaign setup.

Facebook is currently welcoming all qualified applicants in select countries.

For more information, visit Facebook.com/FMC.

#Including Smaller Agencies

The FMP program will be expanded in 2019 to include smaller agencies who have not previously qualified to become official marketing partners.

This pilot will be called ‘Facebook PRO’ and is aimed to fulfill the marketing needs of small and medium advertisers.

DSIM Editorial Team
The DSIM Editorial Team is a group of passionate digital marketing experts dedicated to providing insightful, high-quality content on the latest trends, strategies, and tools in the digital marketing industry. As part of the Delhi School of Internet Marketing (DSIM), the team focuses on delivering valuable information to help aspiring marketers, entrepreneurs, and business professionals enhance their digital skills. With years of combined experience in SEO, social media, content marketing, and paid advertising, the DSIM Editorial Team ensures that each piece of content is designed to educate and empower readers to succeed in the fast-paced world of digital marketing.

Leave a Comment

Your email address will not be published. Required fields are marked *